360 Vision Technology has launched a revolutionary ‘Digital Twin’ online 3D virtual environment that is set to transform how customers, consultants and partners engage with the brand’s products.

Designed as an interactive online showroom, the cutting-edge 3D environment allows visitors to walk through a virtual display of 360 Vision’s product range – using a standard browser on any desktop computer, tablet or mobile phone.

The platform was designed in collaboration with Security on Screen (SOS), and will also be showcased on the industry-recognised SOS platform, ensuring maximum accessibility across the global security industry and technology audience.

Security on Screen Director and Founder, Peter Mawson has enabled invaluable visibility and reach through the SOS digital media presence, maximising the Digital Twin’s availability to customers, 360 Vision Technology said.

Here, we speak exclusively to Managing Director Mark Rees about the step into this innovative marketing tech…

What encouraged you to look at, and invest in, Digital Twin technology?

Mark Rees: “At 360 Vision Technology, we’ve always prided ourselves on being a British manufacturer at the forefront of innovation – not just in our camera technology, but also in how we support it and engage with our customers.  The idea of the Digital Twin appealed to us because it bridges the gap between physical product showcases and real-time digital accessibility.

“We saw an opportunity to be part of a pilot project, a new concept, to create something that wasn’t just a virtual brochure, but an interactive, immersive environment where customers can explore our technology in context – anytime, anywhere.  That kind of accessibility aligns perfectly with how many of our customers want to engage today.”

How might digital twin technology help you better interface and engage with your customer base?

MR: “One of the biggest challenges in technical sales is translating performance specs into real-world application.  The Digital Twin allows us to do that visually and interactively.

“It gives consultants, integrators and end users the ability to “walk through” sector-specific use cases, explore camera capabilities and access technical resources – all from a browser, with no downloads or logins.  This means we can support the research and decision-making process much earlier, and in a much more engaging way.”

What products and content can your audience expect to see?

MR: “The Digital Twin showcases our core product lines – including Predator Radar, Invictus, Predator RCE and Predator Stainless Steel – within four key verticals:

• Utilities / Critical National Infrastructure
• Public Space Surveillance
• Highways Monitoring
• Coastal and Harsh Environments

“Each product is placed in a representative environment and enhanced with interactive hotspots linking to technical datasheets, videos, brochures, imagery and application-specific insights.  It’s a true self-service experience accessible to our customers at their convenience.”

How do you think marketing has changed over the past few years, and how do you see it developing over the next few years?

“There’s no question that B2B marketing has had to evolve – buyers are more informed, more digital-first and more selective about how and when they engage.

“This means moving beyond traditional trade shows and brochures to offer smarter, more flexible ways to connect with an audience – whether that’s through technical video content, virtual product walk-throughs or tailored digital tools like the Digital Twin.

“Looking ahead, I think marketing will become even more personalised and content-driven.  The companies that thrive will be those who can deliver not just information, but experience – whether that’s on a screen, in the field, or somewhere in between.”

Do you think we’re likely to see technology like this playing a bigger role in company marketing strategies?

“Absolutely.  Digital tools like this are no longer a “nice to have” – they’re quickly becoming expected, especially for companies working in high-tech or infrastructure sectors.  They offer reach, flexibility and data that traditional methods can’t match.

“For 360 Vision, the Digital Twin is more than a marketing tool – it’s part of how we support our partners, train our customers and demonstrate our value as a technology leader.  I believe we’ll see more and more organisations adopting immersive, interactive platforms like this – not just to stand out, but to serve better.”

Check out 360 Vision’s Digital Twin, Virtual Showroom, here

For more 360 Vision news, click here