360 Vision Technology recently worked with Security on Screen on a new cutting edge Digital Twin to showcase its latest technology. Here is a case study explaining the process and the challenge.
The Challenge
360 Vision Technology wanted a more engaging, accessible way to showcase its advanced camera solutions to consultants, integrators and end users worldwide—without relying solely on physical demonstrations, trade shows or static brochures.
The Solution
In partnership with Security on Screen (SOS), 360 Vision launched an innovative Digital Twin: an interactive, browser-based 3D virtual showroom. The platform allows users to explore products in realistic environments on any desktop, tablet or mobile device—no downloads or logins required.
Virtual Twin technology is new but up-and-coming, and both SOS and 360 Vision are proud to be at the forefront of helping to develop this concept, which is still relatively unknown. Over the last 18 months Security on Screen has been busy building a dedicated virtual environment (www.securitycityonline.com) and providing support to manufacturers at trade shows in conjunction with its partner V-Ex. The Virtual Trade Show Twin concept means people who would never attend a specific event still get to see a brand’s presence at that show – the stands can be ‘open’ or ‘gated’ and all actions taken in an environment are recorded to provide metrics that support the return on investment made.
Features of the 360 Vision’s virtual stand include:
• Immersive walk-through of 360 Vision’s product range
• Interactive hotspots linking to datasheets, videos and technical resources
• Sector-specific use cases across:
o Utilities & Critical National Infrastructure
o Public Space Surveillance
o Highways Monitoring
o Coastal & Harsh Environments
The Impact
The Virtual Trade Show Twin provides a valuable extension to a physical stand, as it:
• Transforms complex technical specifications into visual, real-world context
• Engages customers earlier in the decision-making process
• Extends global reach through the SOS digital media platform
• Positions 360 Vision as an innovator in both technology and marketing
The Result
The Digital Twin is now a core part of 360 Vision’s marketing, sales support and partner engagement strategy—delivering a scalable, always-on experience that reflects how modern buyers want to research and interact with high-tech solutions.
The associated campaign achieved over 41 000 impressions, resulting in over 3 000 visits to the Digital Twin from 30 countries.
What Does 360 Vision Think?
Managing Director, Mark Rees: “At 360 Vision Technology, we’ve always prided ourselves on being a British manufacturer at the forefront of innovation – not just in our camera technology, but also in how we support it and engage with our customers. The idea of the Digital Twin appealed to us because it bridges the gap between physical product showcases and real-time digital accessibility.”
“We saw an opportunity to be part of a pilot project, a new concept, to create something that wasn’t just a virtual brochure, but an interactive, immersive environment where customers can explore our technology in context – anytime, anywhere. That kind of accessibility aligns perfectly with how many of our customers want to engage today.”
“It gives consultants, integrators and end users the ability to “walk through” sector-specific use cases, explore camera capabilities and access technical resources – all from a browser, with no downloads or logins. This means we can support the research and decision-making process much earlier, and in a much more engaging way.”
Want To Know More?
Check out 360 Vision’s Digital Twin, Virtual Showroom, here
Check out the SOS website here
For more 360 Vision Technology news, click here
