At the UK’s “go-to exhibition for the security industry”, Ajax Systems, on stand 5/D40, will showcase its latest products, and visitors will have an opportunity to see and test products through live demonstrations. Here, Sam Griffiths, Technical Director at Ajax Systems UK, explains more.
Why is TSE an important show for you?
SG: “The Security Event has become the UK’s go-to exhibition for the security industry. As the largest European security manufacturer, Ajax Systems is open to providing professionals with firsthand access to the latest product releases and taking part in networking with the professional community.”
What can visitors expect from you at the show? Why should they visit your stand?
SG: “Ajax Systems delivers new products and technologies into the Ajax security ecosystem annually. During the show, visitors will have an opportunity to see and test product with live demos. Our team will be on hand to provide expert guidance, showcase key product features, and demonstrate how these innovations can drive new and recurring revenue opportunities for distributors and installers.”
Can we expect any announcements from you at the show?
SG: “Sure, Ajax Systems will showcase our latest product releases. Last year, we introduced 20+ new products, and now we have 10+ scheduled for Q1 and Q2. We are always eager to develop something new.”
What do you feel you are offering that sets you apart from your competitors?
SG: “In 2025, Ajax Systems is introducing a new product segmentation, creating a comprehensive ecosystem that enhances security, comfort, fire safety, video surveillance, and water leak detection. This structured approach allows partners to specialise in specific areas and effectively serve their target customer groups.
“The Ajax portfolio is now categorised into four key segments: intrusion protection, fire and life safety, video surveillance, and comfort and automation. The advantage of this segmentation is that all devices remain seamlessly compatible, ensuring a smooth and integrated user experience. Ajax Systems provides partners with exclusive access to our Partner Portal, offering industry-leading marketing support and growth strategies. We continue to develop innovative hardware and software solutions, enabling partners to scale their businesses while delivering the best possible experience for end users.”
What are you most looking forward to at the show?
SG: “Ajax Systems is passionate about the industry and its people. Participating in The Security Event allows Ajax to meet with professionals face-to-face and discuss business and increasing revenue for our partners, distributors, and installers.”
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