Acronis bring back True Image name for new version release

Acronis

Acronis has announced its flagship product, Acronis Cyber Protect Home Office, is reverting to its original name, Acronis True Image, with the new version release.

Users across the globe can now experience the latest release of Acronis True Image, which Acronis states features enhanced performance and cybersecurity capabilities to meet today’s cybersecurity challenges.  

Introduced in 2003, Acronis True Image has kept home users safe for decades. Acronis say that the decision to reestablish its founding name honours the company’s history and customers’ trust in the product over the years.  

Acronis True Image is Acronis’ product offering specifically designed for home users. It offers cybersecurity as well as a backup solution built to protect digital life.

This latest release includes improvements to optimise security and performance. Acronis guarantees that users will stay secure with integrated cyber protection, including anti-ransomware and anti-malware and reliable, fast and secure backup.

“Cybersecurity remains a critical concern for organisations across the Middle East,” says Ziad Nasr, General Manager of Acronis Middle East. “As the UAE Cybersecurity Council continues to raise awareness about these escalating threats in cyberspace, exercising caution and vigilance is the need of the hour.

“Hence, individuals and businesses alike need an enhanced strategy to safeguard data, enabling them to effectively and securely combat threats to their data, application, and systems at work and at home.

“In an era where digital threats continue to proliferate, the new and improved Acronis True Image empowers users with advanced security features, ensuring comprehensive data protection through AI-driven security protocols.”

Available for both Windows and macOS operating systems, customers can protect up to five computers with a single subscription, in addition to an unlimited number of mobile devices and tablets.

Acronis True Image stores and safeguards over 42 thousand terabytes of user data in the cloud and thousands of additional terabytes on local devices.  

Over 5.5 million users worldwide have trusted Acronis True Image to protect their most sensitive data. Every month, Acronis blocks malware incidents faced by over 20% of users with an active subscription.

Furthermore, in the first half of 2024 alone, Acronis True Image has stopped roughly 12 thousand ransomware attacks. 

“Acronis True Image is back and better than ever,” said Gaidar Magdanurov, President at Acronis. “Since its inception, Acronis True Image has been the must-have tool for users to secure their computers and back up their personal data, including digital photographs, work and personal documents, and other sensitive files.

“We are committed to meeting the high standards demanded by our customers and are dedicated to ensuring home users’ data is armed with the strongest backup and security protection on the market.

“With our robust AI-based security, users can rest assured that their devices, whether for personal or professional use, are receiving best-in-class service and the most trusted protection for home users and small businesses.” 

For additional information about the rebrand, check out the latest blog here: https://www.acronis.com/en-us/blog/posts/acronis-cyber-protect-home-office-rename-to-true-image/. 

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