ASSA ABLOY UK hire Jason Boyce as new Commercial Product Manager

ASSA ABLOY

ASSA ABLOY UK has appointed Jason Boyce ASyl as the new Commercial Product Manager for Electronic Access Control, specialising in the Aperio access control solution.

Aperio wireless devices from Abloy UK extend the reach of an access control system or replace mechanical locks with intelligent access control. They operate wire-free, so battery-powered Aperio devices are fast and cost-effective to install and save money in operating and maintenance costs.

Jason brings a wealth of experience from his previous roles, which include being a qualified electrician, working in the IP and telecoms sector, and 15 years in the world of enterprise access control before setting up his own business as an independent security consultant. He then began his career with Abloy as a Business Development Manager in the education sector, before being promoted.

Jason’s new role sees him responsible for the product management and commercial success of Aperio. By combining his experience both in sales and as a consultant, he can identify client needs and help them overcome challenges with access control and security.

When discussing what characteristics make him an excellent fit for the role, he said: “My background as a consultant has allowed me to take a step back and look at things differently and ask probing meaningful questions to find the best solution to a problem.

“Often clients don’t know what solution they need, so we have to ask what issues they are trying to overcome and see things from a different perspective. Ultimately, we are a trusted advisor, but we also have the portfolio of products to resolve their problems.”

Jason added: “I strongly believe in the Aperio system and the many benefits it offers a range of sectors, due to its flexible nature. I am looking forward to proactively creating a new strategy for how to market and communicate this. Our solutions are already very popular, but it would be interesting to take these into different verticals and identify where they can make a real difference.”

Pat Jefferies, Commercial Director at Abloy UK, explains why Jason was the ideal choice for this role: “Having worked with Jason for the last couple of years, we identified an excellent opportunity to get somebody with his unique and varied experience into the role of Commercial Product Manager.

“Jason has a strong vision of how to implement his strategy and new ways of working that will better position us in the market and service our customer’s needs. We are delighted to have him on board and are excited to see how he makes this role his own.”

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