Axis Communications has announced the release of its first annual Axis Perspectives report, examining the evolution of intelligent video and its expanding role.

The research-based publication, through a five-stage intelligent video maturity model, provides organisations with insights to build integrated, data-driven solutions that deliver meaningful value today and in the future. 

Key findings:

• Expanding Business Impact: Use of video for business intelligence has nearly doubled in just one year (from 20% to 38%), while 42% of organisations now use it to drive operational efficiency.
• Evolving Customer Priorities: Infrastructure modernisation is the leading driver for 64% of end users, with cybersecurity now cited as a critical priority by 44%.
• Accelerating Cloud Adoption: Cloud adoption in physical security is expected to jump from 27% to 44% within two years, reflecting a 17-point increase as new use cases gain traction.
• Demand for Platform Integration: Forty-one percent of customers now demand unified platforms, underscoring system integration as a key success factor.

The findings reveal a clear inflection point: while security remains foundational, organisations are rapidly adopting intelligent video as a powerful business sensor, unlocking insights that improve performance, reduce costs, and enable automation at scale.

“We’re seeing a broad shift in how organisations think about video, with it being increasingly viewed as a strategic source of data, insight, and automation across the enterprise,” said Peter Lindström, Chief Commercial Officer, Axis Communications. “With our long history of innovation in IP video, we believe it’s important to take a strategic view of how the technology and its use cases are evolving. 

“Axis Perspectives reflects that commitment, delivering data-backed guidance and expert insights to help leaders stay ahead of change and scale proven innovation into measurable business advantages.”

Backed by proprietary global research, expert insights, and real-world use cases, the report quantifies how intelligent video is enhancing security while increasingly driving safety, operational efficiency, and business intelligence across industries.

For example, the report highlights BMW Group’s use of cameras to power AI-driven quality inspection (AIQX). This application enables precise, automated inspections that enhance product quality and operational efficiency.

Additionally, to support this, the report provides a strategic roadmap for how cameras are evolving into active contributors to enterprise decision-making, delivering measurable results in high-impact environments.

It introduces a five-stage intelligent video maturity model, guiding enterprises from Passive and Reactive systems to Proactive, Predictive, and ultimately Autonomous operations enabling leaders to assess current capabilities and chart a practical path toward more effective strategies.

Axis Perspectives is an annual research-based report from Axis Communications designed to deliver insight, context, and strategic foresight into the evolving role of intelligent video and its intersection with smart, connected technologies.

As the inventor of the world’s first IP camera and a leader in network video innovation for three decades, Axis has played a central role in transforming surveillance into a critical component of public safety and modern business infrastructure. 

Axis Perspectives reflects the company’s commitment to providing meaningful value to partners, customers, and industry stakeholders through data-driven analysis, expert commentary, and a clear view of what’s next.

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