barox Kommunikation AG has announced the appointment of Nikolay Mitev as Regional Sales Manager for Eastern Europe, reinforcing the company’s commitment to expanding its presence across the region.
Based in Sofia, Bulgaria, Nikolay will be responsible for driving business growth across Eastern Europe and the CIS. His role will focus on developing new market opportunities and promoting the company’s full portfolio of managed Ethernet switches and media converters.
He will also work to raise awareness of barox’s extensive range of Video Management System (VMS) and Physical Security Information Management (PSIM) integrations, collaborating closely with end users, systems integrators, distributors and technology partners.
Nikolay joins barox with more than 18 years of experience in the security, software and IT industries. Throughout his career, he has held senior regional sales positions with leading technology companies, including BriefCam, IndigoVision, Vicon Industries and Milestone Systems.
Giving him an exceptional understanding of the evolving security landscape across Eastern Europe, his expertise spans AI-powered video analytics, video surveillance, access control and enterprise IT solutions.
His proven track record of strategic business development, combined with strong relationships across the security and IT sectors, including distributors, systems integrators, government organisations, law enforcement, defence, intelligence agencies and critical infrastructure operators makes him ideally positioned to accelerate barox’s continued growth in the region.
Working closely with Sara Fisher, Head of Sales, Nikolay will play a key role in shaping and executing the company’s growth strategy for Eastern Europe.
His responsibilities will include strengthening relationships with existing customers and partners, developing new sales channels across the region, and working alongside barox’s technology partners – to maximise collaborative opportunities and increase market visibility. He will also be responsible for delivering the company’s regional sales objectives and supporting barox’s long-term expansion plans.
“I am delighted to join barox as Regional Sales Manager for Eastern Europe,” said Nikolay Mitev. “barox has built an outstanding reputation for delivering high-quality Ethernet switch networking solutions to the security industry, and I am excited to contribute to the company’s continued growth and increased market penetration across the region.
“I look forward to working with our partners and customers to create new opportunities and further strengthen the barox brand.”
Sara Fisher, commented: “It gives me great pleasure to welcome Nikolay to the barox team. I first met Nikolay during his time at BriefCam and was immediately impressed by his energy, professionalism, proactive approach and technical expertise.
“Nikolay brings with him a wealth of industry experience, an extensive network of contacts and a proven track record of success. Combined with his excellent reputation within the security industry, he is a fantastic addition to the barox family and an ideal fit for our continued growth and development.
“On a personal level, I am genuinely looking forward to working closely with Nikolay and am excited to see the impact he will make as we continue to strengthen our presence across Eastern Europe. I have no doubt that his contribution will be instrumental in driving further success for barox in the months and years ahead.”
Nikolay’s appointment reflects barox’s continued investment in strengthening its international sales organisation and supporting customers with local expertise, technical excellence and a growing ecosystem of integrated networking solutions.
As the company continues to expand its global presence, the company believes that this appointment represents another important step in delivering an enhanced level of support to customers and partners throughout Eastern Europe and the CIS.
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