The British Security Industry Association (BSIA) has appointed James Gribben as its Chief Commercial Officer.

James joins the Association bringing 20 years of commercial experience in the fire and security industry, specialising in leading sales and marketing roles. James has a strong track record in aligning marketing strategy with sales objectives for companies such as SMC, Stanley Security and Tyco. His prime responsibility will be to drive membership retention and accelerate membership growth, working closely with the Marketing/Communications and Membership teams.

Mike Reddington, Chief Executive, BSIA, said: “I am delighted that James will be joining the BSIA as our new Chief Commercial Officer. His many years of experience in the industry working with some of the leading companies in the field will provide great assistance to the Association as we build on our recent successes and drive for accelerated growth in the coming years.”

James is based in the North-West and takes up his post at the beginning of January.