Cloud physical security now a critical link in digital transformation agenda, says Morphean

Morphean has just announced the launch of a guide to cloud physical security which explores the reseller potential to unlock safety and business intelligence benefits while helping to mitigate rising cost base. The new practical guide argues that cloud physical security is now playing a critical role in the digital transformation agenda, as AI-driven analytics help unlock superior security and intelligence benefits while helping to mitigate the rising cost base being felt by many security businesses across Europe.

Digitalisation has ushered in a new era of hosted security platforms that are disrupting the industry. With the cloud providing the critical infrastructure, exciting new technologies and systems are emerging that enable the sharing of powerful data-driven insights from surveillance data. These benefits relate not only to improved security, but also to operational intelligence to drive efficiencies and profitability for end users. It will increasingly be those security professionals who can combine a physical security skillset with knowledge of the cloud, networks and systems, that will reap future rewards.

However, as the cost-of-living crisis deepens with energy and fuel prices running at their highest rates in decades, the guide reasons that cloud, AI and analytics have multiple economic benefits for partners. Switching to the cloud not only represents more predictable budgeting and recurring revenue for the partner business, but also leads to cost savings by making better use of people and internal resources, while helping them to gain a competitive edge as customer requirements rapidly evolve.

Cloud physical security, charged per device per month, offers the partner a route to more sustainable revenue growth and contracts to be leveraged by upselling more features. In addition, with cloud, a highly skilled technical engineer can set up systems remotely, not only saving money on fuel but completing several customer jobs in the time that it would take to set up just one system at a customer site. Selling and deploying faster and more efficiently represents a better return on the individual’s salary investment.

Key areas covered in the guide include:

• Cloud physical security: A new digital dawn for CCTV
• The business case: Reduce costs and streamline operations
• Analytics and data-driven decisions: Improve security and business performance
• Employing sustainable practices: Achieve green targets
• Improving cybersecurity knowledge: Protect networks and systems
• Trusted partnerships: Build relationships that lead to long-term success

Martyn Ryder, VP Sales and Marketing at Morphean, explains: “Such is the nature and complexity of the modern threat landscape that companies are increasingly turning to external partners to strengthen their security posture. To remain competitive physical security specialists need to arm themselves with knowledge of network connectivity, AI and the power of analytics to help them position cloud physical security technology as more than just business security, but also business intelligence. In so doing, the partner can also access many potential cost-saving benefits to future-proof their business.”

The guide also explores the importance of establishing trusted partnerships to work more collaboratively, in order to minimise system vulnerabilities and to mitigate cyber security risk. Learning to recognise the cyber risks will help security professionals and their customers ensure the most appropriate security protocols are in place for maximum protection of networks and systems.

The transition towards video surveillance as-a-service (VSaaS) and access control as-a-service (ACaaS), also represents a significant step towards a more sustainable agenda. Cloud employs cleaner and greener data storage with newer energy-efficient technologies and techniques, while also enabling easier scalability and a shift away from legacy equipment.

Download the guide: Why Cloud is now mission critical for the physical security industry