DENSO to exhibit at ITS America Conference & Expo


DENSO will exhibit and participate in programming at ITS America Conference & Expo, held April 24-27, at the Gaylord Texan Resort in Grapevine, Texas.

DENSO’s booth, #1416, will feature displays demonstrating how the company enables connected solutions that promote cleaner, safer and more efficient mobility.

Among the demos, one will outline how DENSO is using blockchain technology and advanced QR codes to increase the carbon footprint traceability of vehicle batteries.

This helps build trust and reliability in supply chains and contributes to greater sustainability as electric vehicles proliferate. Another, ran by DENSO Products and Services Americas, Inc., the company’s aftermarket unit, showcases how DENSO V2X on-board unit and road-side unit products can help address an array of mobility issues, from traffic congestion to pedestrian safety, collision avoidance, emergency vehicle prioritisation and more.

Whether you represent a startup, automaker or government entity, if you’d like to get in touch with DENSO about collaborative opportunities, please reach out here or visit DENSO’s booth at the event.

“DENSO has Two Great Causes: Green – achieving carbon neutrality by 2035 – and Peace of Mind – creating a safe and seamless world for all,” said Roger Berg, vice president of North America R&D at DENSO. “ITS America Conference & Expo is a great opportunity to not only share how we’re implementing connected technology to meet these goals, but also to meet potential partners with similar priorities who can help accelerate our journey.”

At the expo, Berg will participate in a panel titled “Automotive Supply Chain Track and Trace Using Web3 Technologies,” happening Tuesday, April 25, 8-9:30 a.m. CT.

The session will offer an inside look at the Citopia partsTRAK pilot developed by MOBI and its OEM and Tier 1 supplier members to demonstrate blockchain-enabled supply chain traceability for the most expensive part of an electric vehicle: the battery. Additional scheduled participants include:

  • Rajat Rajbhandari, Working Groups Lead, MOBI
  • Pramita Mitra, Research Supervisor, Exterior, DfAM & Blockchain, Ford Motor Company
  • Karthik Krishnamurthy, Strategy & BD Leader, Automotive Manufacturing & Supply Chain, Amazon Web Services (AWS)

Related posts

Scroll to Top