DigiCert has announced the DigitCert Smart Seal, a new site seal that provides total security of website visitor information. Using real-time security indicators throughout various microinteraction alerts, visitors are assured that the seal is actively present on the page, the site has been validated and the site is protected by an active certificate from the world’s most trusted certificate authority.
When site visitors roll over the DigiCert Smart Seal, they see the company’s logo, which has been verified by DigiCert. They also view usable information about the site’s security delivered right to the seal, so users do not have to leave the page to verify a site’s legitimate identity.
“HTTPS has changed in recent years, and consumers can no longer rely on just looking for the lock — they need to look beyond the lock for assurance and trust that they are visiting the legitimate website,” said DigiCert Senior Director of Business Development Dean Coclin. “The DigiCert Smart Seal takes site seals into a modern era in a way that helps organizations demonstrate that they take security seriously, and that gives their end-customers peace of mind.”
Trust is fundamental for online transactions, and consumers need assurance that sites are secure and authentic. Traditional trust seals are subject to spoofing, lapses or general misuse that can undermine trust. A 2020 study by DigiCert found that 71% of consumers look for security seals before proceeding with transactions. Another study from Crazyegg found that sites that display site seals or trust marks perform 48% better than sites that don’t, thus increasing conversion rates and ROI.
“With the web now enforcing HTTPS by default and cybercriminals using TLS certificates, users need additional ways to protect themselves online, added Coclin. “The DigiCert Smart Seal may not prevent all web spoofing and fraud, but it’s an important step forward in providing a powerful trust indicator that brands can control for their customers.”
The DigiCert Smart Seal is available now as part of DigiCert Secure Site and DigiCert Secure Site Pro certificates.