IFSEC Global repositions as IFSEC Insider


IFSEC Global will be repositioning itself as IFSEC Insider, with the transition being part of a wider content strategy to allow IFSEC to focus on more future facing topics impacting the sectors, while also providing greater in-depth insight into a smarter, ever-changing environment.

IFSEC Insider will help to achieve this by better presenting the types of content and level of analysis the platform will now offer the security and fire communities.

As an online media platform, it will deliver a focused offering of news, analysis and legislative updates to keep its professional audiences in the know, alongside bespoke features, podcasts, webinars and reports.

James Moore, Managing Editor for IFSEC Insider commented: “IFSEC Global has always strived to provide readers with the latest news and exclusive insight into global developments within security and fire safety, and we will continue to do so.

“But now, just like our audience is doing, we’re looking ahead to what’s next. I’m really excited about our repositioning to IFSEC Insider. It’s a brand that better reflects what we do – that is, provide readers of our articles and reports, viewers of our webinars and listeners to our podcast with updates and analysis into the latest industry developments.”

The repositioning also reflects the expanded remit IFSEC Insider offers security and fire suppliers to connect with professionals in the market. An array of digital inventory, including programmatic advertising campaigns, podcast, trend reports and webinars are just some of the vehicles on offer to help businesses reach their customers.

Alex Robertson, Head of Marketing for IFSEC Insider explained: “With over half a million unique visitors to our website each year and tens of thousands engaging with our digital content each month, IFSEC Insider is uniquely positioned to help manufacturers, distributors and service providers in security and fire safety to not only reach their customers but also grow their base to a rapidly growing global audience.”

IFSEC Insider will be exhibiting at its sister events IFSEC and FIREX, taking place at the ExCeL, London between 16–18 May.


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