We’re excited to welcome James Somerville Smith to Security On Screen as Marketing Non-Executive Director, supporting our next phase of growth following the launch of our new website. We caught up with James to find out a bit more about him.
So, who is James Somerville Smith?
“I’m a qualified Chemical Engineer with an MBA and nearly 30 years’ experience in the security industry. I’m based in the North West of England, living by a river that likes to keep things interesting whenever there’s heavy rain!
“Outside of work, I’m a huge car and motorsport fan and have followed Formula 1 across nine countries over the years.”
What’s your background?
“I started out with 12 years in marketing consultancy at PwC before joining Gardiner Security (now ADI) in the late 1990s as Marketing Director. Since then, I’ve held senior channel marketing and strategy roles across major organisations including Honeywell, G4S, and Carrier/Kidde Commercial.
“My approach has always been very hands-on and results-focused — clear responsibilities, defined targets, and measurable outcomes.”
Why Did You Join Security On Screen?
“I’ve worked with SOS for many years and have always been impressed by Peter’s transparency, honesty, and target-driven mindset. He truly understands that clients investing in marketing need to see a clear return on investment.
“SOS felt like a natural fit for me. The culture, ethics, and ambition align perfectly, and the company’s unique offering provides a really strong platform for future growth. It’s a business where I genuinely believe I can add value.”
What can you offer SOS clients?
“First and foremost: clarity. There’s no point running a campaign or marketing activity without knowing exactly what you’re trying to achieve. Without that, you risk spending money heading in the wrong direction.
“I bring decades of experience across the full marketing mix — from channel marketing and messaging to branding and defining clear, compelling USPs.
“What really sets SOS apart is that it doesn’t just create broadcast-quality, tailored video content and promote it digitally — it embeds that content into a wider business strategy, brand story, and messaging framework. That’s where real impact happens.”
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