LiveAction appoints Carlos Ferro as Senior Vice President and General Manager


LiveAction have announced that they have hired Carlos Ferro as their new Senior Vice President and General Manager.

An executive with over 25 years’ experience in the IT industry, Ferro brings a proven track record of developing high-performing teams and adding value for customers and partners to his new surroundings. 

Prior to joining, Carlos worked in leadership positions at firms including Delinea, Symantec, Novell, Altiris and Illusive, where he led sales and channel organisations, professional services and field operations. 

In his previous roles, Carlos is credited with helping to set up operations and drive business in Europe, the Middle East, Asia and Latin America, achieving consistent year-over-year sales growth. 

As Senior Vice President and General Manager, Carlos will lead the company’s go-to-market strategy and execution for the International Region. 

Speaking about the appointment, Francine Geist – CEO at LiveAction – was delighted to be able to announce him as part of the team and believes his track record will help LiveAction grow as a company.

“Carlos’ track record as a leader is outstanding and I am excited to welcome him to the LiveAction team,” said Geist. “There’s no doubt Carlos will be an asset to LiveAction as we continue to help customers and partners overcome complex networking and security challenges.” 

Adding further comment, Ferro himself said that he is very much looking forward to starting his new position and he is excited to see how he can help people with the company’s solutions.

“I look forward to pursuing international markets with the aim of helping a broad range of customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” he said.


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