Milestone Systems is set to make a bold statement at Milestone XPerience Days (MXD) Saudi Arabia 2025, unveiling its latest innovations and reinforcing its commitment to accelerating the Kingdom’s digital transformation.
Fresh off a successful showcase at Intersec Saudi Arabia 2025, where Milestone presented live demonstrations across airport surveillance, retail analytics, and city infrastructure monitoring, together with eight of its strategic technology partners.
They are set to unveil innovative features designed to elevate the VMS landscape in Saudi Arabia.
Driving Smart City Innovation in Saudi Arabia
Milestone Systems continues to set the pace in the regional surveillance market as one of the largest VMS provider across the Middle East and Europe. With a strong foothold in Saudi Arabia, they are powering landmark projects and advancing the Kingdom’s Vision 2030 and shaping its future landscape.
“Saudi Arabia is leading the way in smart city innovation, driven by its ambitious Vision 2030 agenda to create sustainable and technologically advanced urban environments,” said Louise Bou Rached, Regional Director for the Middle East, Turkey and Africa at Milestone Systems. “We are proud to be a trusted partner in this transformation, supporting landmark developments with our open-platform video technology.
“Our solutions are helping build safer, smarter and more connected communities, redefining how cities operate and enhancing the quality of life for residents and visitors alike.”
Spotlight on Cutting-Edge Features
At MXD Saudi Arabia, Milestone will showcase Project Hafnia, its high-quality, ethically sourced video data library for AI model training powered by Nvidia, offering curated video datasets to train smarter and safer city AI systems.
The event will also unveil Milestone’s latest technology breakthroughs:
• XProtect 2025 R1 & R2 – Enhanced cloud integration and flexible hybrid deployment.
• Advanced Vehicle Analytics – LPR with vehicle type, color, and angle detection for smarter traffic monitoring.
• Smart Maps Access Control – Real-time door status updates and instant alarm acknowledgment.
• BriefCam AI Platform – Upgraded forensic analytics and interactive dashboarding.
• Milestone AI Bridge 2.0.0 – Seamless integration with leading third-party AI engines.
“AI is empowering security teams to reduce false alarms, accelerate response times, and detect incidents before they escalate,” said Louise Bou Rached, Regional Director for the Middle East, Turkey, and Africa.
Strategic Focus and Regional Growth
Milestone has recorded significant growth across the Middle East, with Saudi Arabia leading the way amid its mega-projects and ongoing infrastructure investments.
The company’s open-platform approach continues to attract government and enterprise clients seeking scalable, secure, and future-ready video solutions.
“MXD Saudi Arabia is a reflection of how far we have come in aligning technology with the Kingdom’s vision,” said Firas Al-Beiruti, Country Manager for Saudi Arabia. “We are proud to host our partners and customers in Riyadh, and to demonstrate how Milestone’s ecosystem is enabling real-world impact across sectors.”
Milestone’s open-platform approach is strengthened by a robust ecosystem of technology partners, many of whom will co-present at MXD Saudi Arabia. These collaborations unite best-in-class solutions spanning video analytics, AI, storage, access control, and infrastructure.
Participating partners are delivering advanced video analytics and AI-driven insights, integrated surveillance, audio and communication hardware, scalable and secure storage and compute infrastructure, as well as enhanced building automation, visualisation, and control room efficiency.
These partnerships reflect Milestone’s commitment to interoperability, innovation, and customer-centric solutions that meet the evolving needs of Saudi Arabia’s smart infrastructure landscape.
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