Intersec interview – Morse Watchmans/Morse Middle East

Morse Watchmans

Morse Watchmans, Inc, one of the security industry’s leading provider of key control, key security and key and asset management solutions, will be present at this year’s Intersec security trade show, taking place at the Dubai World Trade Centre, January 16 – 18, 2024. In this special interview we will hear from Global VP of sales, Tim Purpura about what visitors can expect to see and experience on its stand – S2-C10, including demonstrations of its signature product, KeyWatcher Touch…

What can visitors to your intersec stand expect to see?

TP: “Our visitors will be greeted by our Dubai-based Morse Middle East product representatives, who are there to educate visitors about Morse Watchmans’ electronic key control and asset management solutions. They will give live product demonstrations of our signature product, the KeyWatcher Touch, provide their technical expertise and answer any questions regarding our key management technology. Our visitors will learn how easy it is to use this system and how their businesses can achieve greater security with greater efficiency and accountability.”

How are you finding the current market here in the Middle East?

TP: “With Morse Watchmans having a long-time presence in the Middle East, we just keep seeing growth here right now. There seems to be a lot of investment in the infrastructure since the pandemic. Travel and tourism are growing and that means new hotels are being built. Also, we are noticing many new healthcare facilities there as well.”

What do you feel you are offering that sets you aside from your competitors?

TP: “Morse Watchmans invented electronic key control just over 30 years ago. Since we are the first company to offer this product, we have deep-rooted knowledge about listening to our customers and understanding and assessing their needs around key control issues. We continue to listen to, and learn from, customers so we can offer them the very best in class of electronic key control systems along with great technical expertise and customer support. That’s why we are the most trusted brand and global leader of electronic key control systems.”

What are you doing to develop your existing footprint in the region?

TP: “All of our Middle East product representatives are keeping a finger on the pulse of the growth activity here as new properties enter the market, because they know these new businesses will need security technology. It is a vast territory comprised of UAE, Saudi Arabia, Oman, and Qatar. We also have product dealers in Bahrain and Kuwait. Our team has great technical expertise and are very knowledgeable about our products and the territory that they cover.”

Visit Morse Watchmans’ stand S2 – C10, and see further details, here

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