Reconeyez, a leading provider of AI-powered security solutions, has announced two strategic leadership appointments to support the company’s ambitious international growth.
Gary Frith has been appointed Chief Revenue Officer (CRO), previously holding the role of VP of Sales for Northern Europe at Reconeyez. Joining the senior team, Andy Keeley steps into the new position of Marketing Director.
Reconeyez co-founder and CTO Tauri Tuubel welcomed both, saying: “These key appointments mark a new chapter for Reconeyez. Gary’s deep market insight, proven track record and passion for our technology make him ideal to drive our ambitious global growth strategy. Bringing Andy onboard as Marketing Director underlines our focus on strategic partnerships and commitment to ensuring our offer is deeply aligned with our customers’ needs. Together, their experience and energy will propel our unique AI-powered perimeter security solution into its next phase of expansion.”
Delivering military grade technology and innovation to the commercial sector
Gary Frith brings over 20 years of commercial and international leadership experience in the security and surveillance sector, having held senior business development roles at companies including Videofied, Webeye, and Ramtech. Gary joined Reconeyez in 2018 and has been instrumental in driving European strategy, sales, and partner development.
Commenting on his new role leading commercial expansion and revenue strategy globally, Gary said: “Security companies worldwide are facing increasingly complex challenges as threat levels escalate. Originally developed for EU security at the Russian border, Reconeyez delivers military-grade reliability and technological innovation to the commercial sector. Reconeyez’ autonomous, low-energy AI systems offer scalability, false alarm reduction, and cloud control – and we’re uniquely positioned to meet the growing international demand for robust, cost-effective perimeter security with proven durability. Across both new and established markets our focus remains the same, helping security professionals deliver more efficiently, and with even greater impact.”
Taking the security industry’s best-kept secret global
Andy Keeley brings over 18 years of marketing experience in the security and technology sectors, having held senior roles at leading companies including Texecom, Hikvision, Zehnder Group, Wavestore and Norbain. Andy’s expertise spans the full industry — from manufacturer to distributor and installer —giving him deep insight into customer challenges and market dynamics.
“What drew me to Reconeyez is the outstanding technology, the rock-solid infrastructure, and the huge untapped potential – focused on solving real problems for installers and end users alike,” shared Andy. “My focus is on building smarter partnerships, targeting growth markets like infrastructure and construction, and embedding us more deeply into the wider security ecosystem. Reconeyez is the industry’s best-kept secret — my mission is to change that.”
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