ASIS Europe 2024 Interview – Safeture


Leading risk management SaaS company, Safeture is going to be present at ASIS Europe this year, where it will demonstrate its platform, with the team on hand to speak to visitors about all that Safeture offers and how it supports its partners within the area of duty of care. In this exclusive interview, we catch up with Martin Wijlens, Head of Partner Management.

Why is ASIS Europe an important show for you?

MW: “ASIS Europe is an essential show for Safeture as many key international security peers from the industry are present there. It gives us the opportunity to showcase our Duty of Care technology, talk to existing partners, and meet with new potential clients and partners. The combination of high-end presentations, exhibition space, and network opportunities make this a really valuable event for us.”

What can visitors expect from you at the show? Why should they visit your stand?

MW: “At our booth, visitors can start a dialogue with us about what added value we bring to both end clients and partners in the Duty of Care market. We can demo our platform, and engage and explore how our technology can fulfill the visitors’ requirements.

“We will also give a presentation in the Technology Track section on how our technology is used in a day-to-day operation and how it helps to support our partners. Maria Andersson, Head of our Customer Success Team, will give this presentation.”

Can we expect any announcements from you at the show?

MW: “As we continuously develop our technology platform to meet our direct client and partner clients’ requirements, we showcase the latest release on the booth.

“New releases are announced on a regular basis to meet the latest market requirements. No major announcements will be made during the event as we see the development of our platform as a daily task. Our clients automatically receive the latest upgrades and changes to our platform, so no big announcement is needed.

“We can demo our solution with both Riskline content and Max Security content, which demonstrates our risk intelligence independence strategy.”

What do you feel you are offering that sets you aside from your competitors?

MW: “The best review we get is from our end-users, saying that our system is up-to-date, straightforward to use, intuitive, and content-independent.

“Our technology is independent, and many integrations with suppliers have been established to deliver an all-in-one package combining information, location, and communication in one platform, working together with the best Risk Intelligence and Medical Assistance providers in the market.”

What are you most looking forward to at the show?

MW: “We look forward to engaging in Duty of Care dialogues with the visitors, catching up with our existing partners and peers within the security industry, and meeting new potential clients and partners.”

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