Secure Logiq and its partners are enhancing The Security Event visitor experience this year with a fully interactive and engaging ‘digital twin’ of its Power Of Partnerships stand (5/P75) at the show.
The concept is a content-rich doppelganger in the virtual world, and Security on Screen is delighted to bring this exciting new marketing capability to Secure Logiq and its wider partner network. The digital twin is designed to give attendees to the show a sneak-peak of the actual stand before they arrive, and to give those who cannot attend, the opportunity to experience Secure Logiq’s and Partners’ offering too.
On the virtual stand, visitors can explore the ‘hot spots’, with content from Secure Logiq and partners, 360 Vision, IntelexVision, LenelS2, Milestone and VCA Technology.
These ‘hot spots’ include an interview produced at Security on Screen’s studio with VCA’s Kevin Waterhouse, information on products and technology from 360 Vision, VCA Technology and Secure Logiq, as well as explainer videos from Milestone, LenelS2, and IntelexVision. In addition to commissioning this virtual stand, Secure Logiq has also launched a brand-new website.
Secure Logiq Co-Founder, Robin Hughes comments: “People who know Secure Logiq know that we are always at the cutting-edge of technology, both within the business, but also in looking for new and innovative ways to promote our company.
“When we were approached by Security on Screen with the Digital Twin concept we decided that this would be another exciting security industry first. The concept presented us with an amazing new opportunity to create a buzz about our presence at The Security Event, and to attract new customers to the stand before the show. It also allows people who can not attend the show to understand exactly what we are capable of doing and the breadth of the technology partnerships we have.
“We have painstakingly co-ordinated a complete 3D online version of the Power of Partnerships stand with the release of our new website which has given us the opportunity to showcase the exciting new website within the stand and showcase the digital twin on the front page of the new website.”
To register to attend the show, click here.
Take a look around the Power of Partnerships virtual stand, here.
If you are interested in this concept and would like to learn more, click here: [email protected], or you can visit www.securitycityonline.com to see a full digital environment, created so manufactures can showcase products in a ‘real world’ setting.
Footnote
Digital Twin Market Size & Trends
The global digital twin market size was estimated at USD 16.75 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 35.7% from 2024 to 2030. Digital twin technology is gaining traction owing to its potential to bridge the gap between the physical and virtual worlds. The global market is expected to grow significantly over the forecast period in line with the growing adoption of the Internet of Things (IoT) and big data analytics and the growing need to ensure cost-efficient operations, optimized processes, and reduced time to market. Moreover, digital twins would continue to evolve in line with innovations in virtual reality and augmented reality, thereby boosting the market’s growth. Increasing public and private investments in digital transformation solutions are creating robust opportunities for market growth.
Source https://www.grandviewresearch.com/
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