The Sicurezza security trade show takes place in Milan from November 19- 21. In this exclusive interview we talk to Andrea Gallini, CEO of SIR.tel. srl, a Value Added Distributor of Genetec Italy (AG) and Rafael Martin, Sales Director Southern Europe, Genetec (RM) about the show and why people should visit, as well as the solutions that visitors can see in hall 5 | stand R21 S24, which it will share with SIR.tel..
What can visitors to your Sicurezza stand expect to see?
Andrea Gallini: “Fiera Sicurezza is an important showcase for the security market, in Italy and Southern EMEA. Expectations are always high, and visitors and industry professionals are constantly seeking innovative and proactive products that can solve operational problems in the safety and security fields, justifying and guaranteeing the long-term value of their investment.
“Genetec Security Center is much more than a VMS; it’s an entire suite that unifies and manages Security, Safety, Access Control, Procedures, Monitoring, Statistics in a cross-sectoral and interconnected manner. At Sicurezza show at SIR.tel. booth, visitors will be able to test all of GSC’s features through a live demo that will provide a unique technological experience. Don’t miss it!”
Why is Sicurezza an important show, which people should visit, in your opinion?
AG: “Today’s technology market offers thousands of solutions, almost all of them high-quality. Visitors, in addition to searching for the best product, are primarily looking for an understanding of how to use a good product, how to best utilize it, and how to contextualise it according to their own needs. They’re looking not just for products, but for expertise and a vision of the available technologies.”
Can we expect any announcements from you at the show?
Rafael Martin: “Sure. In line with our DNA of innovation and transformation, we are presenting SC SaaS. It’s not just about the Cloud — it’s about how customers consume the security offering. Our solutions can be on-premises, hybrid, or Cloud-based.
“It’s the user who decides how and when to consume them. You’ll be diving into Operations through a solution that is both simple and intuitive.”
What do you feel you are offering that sets you aside from your competitors?
RM: “Building on the previous comments, the key element of our proposal lies in how the security offering is consumed.
“Flexibility, simplicity, and ease of deployment and operation are at the core. We are a truly unified and open platform, focused on operations — now with a powerful new way to consume our solutions. This is innovation.”
Are there and special considerations or additional support that you offer your clients across the European region, compared to other regions?
RM: “We are expanding our team in Italy. We’re getting closer to both the channel and end users to support operational transformation. The Italian market is evolving rapidly, and customers are looking for technology partners who are open and reliable.”
AG: “SIR.tel. is recognised as a “solutions provider,” offering its clients a high-level technical design consultancy for the use and application of its products, both pre-sale and post-sale. We lead the market by helping end users choose solutions that best meet their needs.”
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