Smoke Screen is a leading developer and supplier of security fog products, and the company believes that safety and security are fundamental human rights. This belief drives the brand to tackle the most intrusive and violent crimes, while also being dedicated to educating and supporting communities to reduce crime and enhance lives. In this exclusive interview, Managing Director Matt Gilmartin, tells us about upcoming developments and gives us an insight into the company and its ethos.
What impact are you having on the market, generally speaking? What can you offer that competitors cannot?
MG: “At Smoke Screen we pride ourselves on being activists and educators. We inform our clients about the deeper causes of crime and the importance of proactive protection. Our no-bullsh*t stance means we’re always honest about what our products can do and why they matter. We believe in creating real value for our partners and end-users, ensuring that everyone involved benefits from enhanced security and better awareness. We genuinely want to help.”
What are the biggest challenges that you help your customers to overcome?
MG: “We understand the complexities of security management and work closely with our clients to simplify and enhance their protection strategies. Our products are designed to be intuitive and reliable, reducing the stress and uncertainty that often accompany security concerns. By fostering strong relationships and providing expert guidance, we empower our clients to stay ahead of potential threats and maintain robust security systems.
“This is as simple as recommending the right products and the correct installation. We won’t recommend our products if they aren’t right for a specific situation. But, for the most part, if someone has come to us, they’ve tried everything already and they really need our help.”
What are you most proud of as a brand?
MG: “Our ability to transform the way people think about security, by making it accessible, understandable, and genuinely effective, is a testament to our success. We’re proud to be a brand that not only protects assets but also contributes to the broader understanding of crime prevention and community safety. Our reputation for being straightforward and reliable is something we cherish deeply.
“And yes, we also feel a massive boost of pride with each successful prevention our security fog achieves. Actually, we have a bell in the office that we ring when something good like this happens.”
Could you tell me about any upcoming developments?
MG: “Looking ahead, we have exciting developments on the horizon aimed at further enhancing our offerings and expanding our impact. One of our key focuses is enhancing our Sentience platform to provide even more intuitive and comprehensive security management capabilities.
“Sentience is more than just a monitoring tool; it’s a command centre for advanced safeguarding! Sounds good right! It integrates seamlessly with existing systems, allowing users to monitor every aspect of their fog security estate. From fluid levels to system integrity, Sentience ensures that all components are in tip-top condition. The platform offers real-time updates, notifications, and a simple, effective traffic light system for quick assessments, making it easy to maintain optimal security.
“We are also exploring new ways to integrate advanced technologies into our products, making them smarter and more responsive. This includes improvements in our fog generation systems and the expansion of our remote monitoring and management features. As always, our goal is to stay ahead of the curve, providing our clients with the best possible tools to safeguard their assets and peace of mind.”
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