The Zensory has announced a strategic partnership with Brigantia to bring Cyber Mindfulness to partners and their customers across the channel.
The Zensory will be available as a module alongside all KnowBe4 packages, as well as a stand-alone product. The partnership aims to address growing concerns around staff wellbeing, as well as provide new and existing partners with additional value to their KnowBe4 packages.
The phishing landscape in the UK in 2024 remains highly active and sophisticated. Research has found that since 2020 there’s been a 94% increase in phishing and scam activity globally – with no sign of slowing down.
Cybercriminals continue to leverage a variety of tactics, including impersonation scams, smishing attacks, and spear phishing to target victims. This, paired with increased burnout across organisations globally, presents a significant security risk for organisations.
Notably, research by The Zensory, conducted in partnership with one of Africa’s largest banks, found that engaging in mindfulness practices during work hours drastically reduced phishing click rates.
Even engaging in simple actions like taking three deep breaths and listening to binaural beats with nature sounds before browsing emails can help put employees in a better mindset to approach work activities, reducing phishing success rates, promoting a healthier mindset and boosting productivity.
This people-focused approach to security awareness training, termed ‘Mindful Security’, is revolutionising the market and helping training to become more impactful and long-lasting.
“Partnering with The Zensory is a huge commitment for Brigantia and is something we are 100% behind because the workplace is changing, with users taking their wellbeing far more seriously than ever before and we wanted to give back to our loyal customers and community,” said Robert Hall, Product Marketing Director at Brigantia. “We feel it’ll complement the training offered by KnowBe4 and have a positive impact on the way users view cybersecurity both personally and within the corporate environment.
“The fact it helps people focus better is also a huge plus especially as it’s been proven to help with phishing awareness. Additionally, if everyone in this industry can do more to help avoid burnout and improve stress levels then we’re right there with The Zensory as our partner of choice.”
“We’re proud to be partnering with Brigantia to bring The Zensory platform to the Channel,” Jasmine Eskenzi, Founder and CEO of The Zensory, added. “Through this partnership, Brigantia is showing its long-term commitment to a healthier and more secure workforce. With the changing threat landscape, training alone isn’t sufficient enough protection for organisations anymore.
“Threat actors have become more savvy when it comes to psychological tactics and targeting victims. In order to enable clear thinking, focus, and balance, we need to shift the brain from a state of stress to calm.
“This is what The Zensory helps users to do, both boosting productivity and reducing phishing click rates.”
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