The Security Event is a key event in the security calendar for Smoke Screen, offering the security fog specialist an invaluable opportunity to showcase its pioneering security fog technology to a diverse and engaged audience. In this exclusive interview, Smoke Screen‘s Marketing Legend, Scott Ballard explains why TSE is so important and why a visit to the company’s stand (5/A90) will be one to remember.
Why is TSE an important show for you?
SB: “With over 60 countries relying on our solutions, TSE allows us to connect face-to-face with industry professionals, partners, and potential clients, demonstrating why we are the go-to name in security fog. It’s also a chance to reinforce our brand’s bold and unapologetic message: we’re here to challenge the status quo and deliver real, tangible security solutions.”
What can visitors expect from you at the show? Why should they visit your stand?
SB: “Visitors can expect an unforgettable experience at our stand, where our mobile security fog demonstration vehicle will be the star attraction. This is not just another static display; it’s an immersive opportunity to witness first-hand the incredible power of security fog. You’ll see how our technology can transform a vulnerable space into an impenetrable fortress in seconds. Plus, our expert team will be on hand to answer any questions, provide no-nonsense advice, and explain how our products integrate seamlessly with existing security systems. Whether you’re an installer, a business owner, or a security professional, you’ll walk away with valuable insights and practical solutions.”
Can we expect any announcements from you at the show?
SB: “We’ve always got something exciting up our sleeves! Without giving too much away, we’ll be showcasing some new features within our Sentience Programme, enhancing our already market-leading command centre capabilities. Our visitors will be among the first to hear about new developments that push the boundaries of what’s possible in proactive security management.”
What do you feel you are offering that sets you aside from your competitors?
SB: “We offer more than just security products; we deliver complete peace of mind. Our range of fog generators is the most advanced on the market, from the tactical SC20 to the powerhouse S150. What sets us apart is our unwavering commitment to quality, our exceptional sales and support service, and our no-bullsh*t approach to performance metrics. Unlike others, we back our claims with real-world results, and our technology, like the Sentience Programme, puts you in complete control of your security infrastructure.”
What are you most looking forward to at the show?
SB: “We’re most excited about bringing our security fog demonstration vehicle to TSE. It’s one thing to talk about the effectiveness of security fog, but it’s another to experience it. We can’t wait to show visitors how quickly our fog can overwhelm a space, turning the tables on intruders. It’s a powerful reminder of why our products are trusted to keep people, products, and places safe. We’re also looking forward to connecting with like-minded professionals, sharing our bold vision for the future of security, and challenging the industry to do better.”
For more TSE news, click here
For more Smoke Screen news, click here
