IDEMIA Public Security has unveiled a refreshed brand identity for its Travel and Transport business — Travel Reinvented. Security Redefined.
This strategic rebrand reflects IDEMIA’s commitment to deliver innovative, secure, and trustworthy solutions that streamline travel and border operations, optimise processes, enhance decision-making, and enable seamless, personalised, digital passenger journeys.
Driven by the ongoing transformation of the travel ecosystem, this rebrand reflects IDEMIA Public Security’s ambition to better meet the evolving needs of governments, port operators, and carriers across air, land, and sea — including rail, cruise, and ferry.
It reaffirms the company’s mission to shape the future of travel and help stakeholders navigate today’s challenges and seize tomorrow’s opportunities with confidence.
Three Pillars for Tomorrow’s Challenges
IDEMIA Public Security’s Travel and Transport business is built on three core solution suites that drive smarter, safer, and more efficient passenger journeys:
- PaXpress: Designed for port operators and carriers to digitalise and automate passenger processing across air, sea, and sea, PaXpress leverages advanced biometric technologies to reduce congestion, lower operational costs, and elevate the traveler experience. From check-in to boarding, PaXpress ensures every step is seamless and secure
- BORDERGUARD™: Tailored for governmental authorities to enhance national security through person-centric, intelligence-driven border control, BORDERGUARD provides an end-to-end approach including pre-arrival risk assessments, touchless biometric checks, and integrated national border management, accelerating decision-making while upholding the highest security standards.
- ALIX™: Designed for airports, airlines, and ground handlers, ALIX™ uses AI and computer vision to bring a new level of efficiency to baggage management — from seamless repatriation to rapid offloading and streamlined claim handling. By assigning each bag an augmented digital identity, ALIX digitalises and automates identification processes, reducing costs, improving traceability, and enhancing the passenger experience.
“Travel today is about more than moving from one place to another – it’s about enabling end-to-end, multimodal & personalised journeys,” said Tim Ferris, Global Head, Travel and Transport, IDEMIA Public Security. “Our new brand identity reflects our vision to foster interoperability across transport modes and borders, where trust and technology go hand in hand.”
A renewed vision for seamless travel and transport
As a trusted partner to governments, port operators and carrier worldwide, IDEMIA Public Security sets the standard for secure biometric travel solutions. Its reimagined travel and transportation business signals a future where:
- Security is redefined, never compromised
- Digital journeys are intuitive, personalised, and secure
- Border operations are streamlined, resilient, and intelligently driven
- Passenger experiences are elevated through innovation
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