Wavestore has announced a new Sales Partner agreement with Synergy Pro to expand engagement with installers and system integrators across the UK.
The partnership is designed to create stronger alignment between Wavestore and the channel – improving access to product education, onboarding support, and commercial guidance for UK partners evaluating video management platforms and unified security solutions.
“Synergy Pro brings something genuinely valuable to our UK strategy,” said Mark Claxton, Managing Director of Wavestore. “They work directly with the people who shape buying decisions and long-term technology choices. This partnership strengthens our ability to build momentum in the UK market while ensuring installers and integrators are properly supported.”
Why this partnership matters
- Channel-first engagement – structured conversations with UK installers and integrators influencing specification and deployment decisions.
- Faster evaluation to adoption – support through onboarding, technical confidence-building, and partner enablement.
- Commercial momentum – focused outreach and follow-up designed to convert interest into sustained repeat deployment.
- Long-term partner success – practical guidance that supports scalable, repeatable growth for integrators and installers.
“Our UK growth strategy is centred on quality engagement rather than volume,” added Simon Steer, Head of Sales – UK & Ireland at Wavestore. “Synergy Pro understands how to engage decision-makers, influence specification, and support integrators through the full adoption journey. That alignment makes them a strong partner for Wavestore.”
Synergy Pro operates as an extension of a manufacturer’s commercial team, focused on field engagement, partner education, and follow-up that builds familiarity, trust, and long-term adoption across the channel.
“Wavestore is a highly respected brand with a clear vision and a genuinely differentiated platform,” said Melanie Day, Sales Director at Synergy Pro. “Our role is to connect that value directly with installers and integrators making real-world technology decisions – helping them understand how Wavestore supports margin protection, operational efficiency, and scalable growth.”
“This partnership is about creating real commercial movement,” added Jonathan Hill, Commercial Director at Synergy Pro. “By combining Wavestore’s technology leadership with focused engagement, qualification, and ongoing relationship development, we are focused on driving adoption, repeat business, and long-term channel success.”
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