Maxxess| What is security’s role in museum exploration?


Museums are hugely popular and visited by thousands every day. But what can be done more to keep visitors safe? Maxxess Systems explores the topic.

Security isn’t just about safety; it also boosts the visitor experience. Museum security often brings to mind officers in corners or closely monitoring visitors.

This approach is evolving. As museums seek younger, more diverse visitors, they’re reimagining security to be welcoming. Today’s security aims to protect and enhance the visitor experience with cutting-edge technology and engaging interactions.

Going beyond basic security technology

Modern security systems offer much more than surveillance. They collect insightful data on visitor behaviours and museum experiences.

Advanced video analytics can track how long visitors stay in certain areas or identify less-visited spots. Facial recognition technology sheds light on visitor demographics and even their emotional responses to exhibits. 

This valuable data enables museums to tailor the visitor experience. Insights can help plan exhibits that resonate with target demographics or adjust the flow to avoid crowding. Strategic staffing based on visitor traffic not only improves the experience but also optimises operational costs.

Transforming security officers into gallery guides

Progressive museums use gallery guides to boost visitor engagement alongside security. Borrowing from retail, a guide’s warm welcome can deter potential security issues.

Guides offer in-depth exhibit information through their expertise or digital aids, always with an eye on security. This focused approach lets security concentrate where needed, improving overall efficiency. 

Some museums blend gallery guides with mobile security officers, all to enrich the visitor experience.

The critical role of museum security

As museums strive to engage broader audiences, integrating technology with human interaction becomes key. Security remains a fundamental need, yet the emphasis is on creating a visitor-centric approach.

Today, investment in security technology and staffing is driven by the goal of improving the visitor experience, benefiting both the museum and its community.

Elevating museum visitor experiences

Smooth museum journeys depend on exceptional security and Maxxess Systems believe that their eFusion solution offers total environmental insight and adaptability, combining access management with video observation.

Maxxess also guarantees that it allows museum teams to guarantee a continuous and immersive visit for every visitor.

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