Ping Identity has launched PingOne Verify, a cloud service that helps enterprises verify their customers’ identities for rapid account onboarding, authentication and fraud prevention. The new service is the latest addition to Ping Identity’s suite of cloud services for identity and access management (IAM).
“Enterprises need individuals to verify their identity to prevent fraud, but if the verification process is too cumbersome, they risk losing customers in their first interactions with the business,” said Andre Durand, CEO and founder of Ping Identity. “PingOne Verify is a simple way to verify identities that meets all of an enterprise’s security requirements, while giving customers a streamlined, passwordless, onboarding experience.”
PingOne Verify enables enterprises to embed identity verification directly into their customer-facing mobile app. Customers provide live-capture selfies along with an image of their government-issued identification card, such as a driver’s license or passport. The technology leverages ‘liveness detection’, in which customers’ facial gestures – like smiling and straight-faced – are captured in a continuous stream, rather than a single static image, allowing PingOne Verify to ensure the end-user is a real, live person who is able to follow instructions.
The system uses facial recognition technology to match the live-face capture with the customer’s image on their government ID. Once it is determined to be a match, PingOne Verify then taps into external data services to validate the government ID is not tampered with or modified. The service connects a customer’s verified identity to their mobile device during the initial verification, bypassing the need to scan a government ID on subsequent verifications. The manufacturer states that this approach can lower the overall cost of identity verification for enterprises without impacting security.
Ping Identity believes its new service is ideal for companies in regulated industries, such as financial services and insurance, which have strict Know Your Customer (KYC) requirements. The risk level during the first interaction with a customer has high potential for fraudulent activity or account takeover. PingOne Verify could help these enterprises make sure that they are engaging with the right customers from the very first interaction.