The security industry’s leading community on LinkedIn, the Security Industry Group, has entered into a strategic partnership with Security on Screen, the newly launched video-first online media channel from well-known industry figure Peter Mawson.
Founded by Maarten Mijwaart, the former Managing Director of Nedap and owner of industry consultancy Explicate, the Security Industry Group boasts a LinkedIn membership of more than 112,000 industry professionals. The Group also encompasses a popular website, a growing Twitter community and a newsletter database of more than 50,000 recipients.
As part of the agreement, Security Industry Group members will gain access to exclusive offers from Security on Screen while both parties will share content and work in tandem on newsletter content. Mijwaart will also become a much valued regular contributor to Security on Screen.
“It isn’t just the sheer size of the Security Industry Group that makes it so influential,” commented Peter Mawson, “it’s the work that Maarten has done to build a community of peers who share ideas and information. I’m honoured to become part of that community and I’m delighted that Maarten will be contributing to Security on Screen.”
“I have always valued the insight and understanding that Peter brings to the industry, and I believe that he has come up with the right platform at the right time,” added Mijwaart. “Video has become a vital element for how our community members learn about new equipment that they can use. I am delighted that we can partner with a media platform that specialises in this kind of content, Security on Screen will be a popular resource for Security Industry Group members.”
Security on Screen is the new video-first online home for the news and views of the global security industry. Led by Mawson and Editorial and Content Director James Ling, it offers deep social media reach, digital marketing expertise and ground-breaking video production. Companies can also benefit from a range of marketing opportunities from buying a banner ad to filming a case study, producing a live stream, booking a social media PPC campaign or simply uploading news at the click of a button. Security on Screen puts a modern marketing mix at the fingertips of every industry professional.